LAHANA ACTIVE X EM DAVIES // BEHIND THE CONCEPT

L.A x E.D



B E H I N D   T H E   C O L L A B O R A T I O N


The Lahana Active X Em davies collab recently went live and the response was overwhelming!
Girl gangs from all over the world are now sporting Em's boujee pieces and the tribe has never felt stronger!

The idea behind our collab with Em was to create a collection that would reflect Ems individual style which we would describe as individually bold, daring and extremely unique.
Em has a knack for pulling together the most striking outfits that just work.
Leading with a bang, Em creates trends and is unapologetically herself in the process which is seriously refreshing.
She's the type of gal that can whip up a bangin' outfit out of a few essentials & some striking accessories. Paired with undying confidence, Em is just that effervescent personality that you want to be around.

The beauty behind this collection is that it reflects Em in every aspect whilst still offering all that is needed in activewear. Whilst these designs differ from most active you see on the daily, this collection still offers support, style & comfort. What more could a gal ask for?

L.A x E.D - designed for the boos who slay at the gym & slay equally as hard at breaky with the g.g.

You won't see these statement pieces anywhere else.

 


B E H I N D   THE   S C E N E S

The making of this collection from design to photoshoot to launch was an epic time. The Lahana design and marketing team worked closely with Em to bring our shared vision to life. It unfolded so naturally, with essence of Em and boldness of Lahana bringing life and power to this collection.

 

The photoshoot was one of our highlights from the collaboration. Working alongside some seriously talented peeps, we were able to bring this 90's pop star, cross Em inspired photoshoot to life.

 

Watch the full experience of shooting with Em Davies below.

THE SECRET SAUCE IS YOU
Check out our fire L.A X E.D collab instore or online

X X X

L . A

IT'S TIME TO MAKE A STATEMENT.


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